Italian job for Emperia as it helps Pinko venture into the metaverse for the first time
Italian fashion brand, Pinko, has announced the launch of its first virtual store, developed using the Emperia platform and celebrating the opening of its new Milan boutique.
It says that this aims to “drive brand recognition and tap into new female communities, alongside empowering women around the world to feel independent and able to express their femininity in a bespoke way”.
Users will also have the chance to buy the brand’s NFTs, the Meta Love Bags, by accessing the Pinko metaverse experience.
Laid out in a futuristic pink setting, the virtual store features an array of new, specially designed handbags.
Customers will be able to purchase these products from the brand new Pinko Galleria, exclusive to this experience, directly from the metaverse store while experiencing, interacting with, and learning about them via 3D modelling.
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Fast fashion pureplay Asos launches non-full price partnership with Secret Sales
Secret Sales and Asos have announced a new non-full price partnership, where visitors to the former’s platform will be able to shop from an initial selection of up to 1,000 products from the latter’s owned brands.
This will include Asos Design, Collusion, Reclaimed Vintage, Topshop, Topman, and Miss Selfridge.
It launches initially in the UK, with all of the selected discounted items no longer being available on Asos as products will be housed on Secret Sales.
Purchases will be fulfilled by Asos using its existing fulfilment infrastructure and capability, including packaging and shipping.
Fashion retail technology startup Rosetta AI bags $2.4 million in funding and looks to expand
Taiwanese startup, Rosetta AI, which specialises in fashion and beauty e-commerce personalisation, has announced the closing of its pre-A plus round for $2.4 million from the 500 Global Flagship Fund, for a total of $4.6 million raised to date.
Mercaux Pulse of Retail report showcases retailers’ digital transformation strategies in 2023
The latest edition of the annual Pulse of Retail report, exploring the strategies of leading retailers for the upcoming year, was officially released at last week’s NRF 2023 event in New York.
A.P. Moller – Maersk signs up for autonomous robots proof of concept with Dexory
A.P. Moller – Maersk has embarked upon a trial with Dexory, and now has its autonomous robots operating in a warehouse facility in Kettering, UK.
The proof of concept has been launched in continuation of Maersk Growth’s, the venture arm of A.P. Moller-Maersk, investment in Dexory in its most recent funding round.
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