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Marketing
Brand-building ads boost short-term sales, and now you can prove it
Source: Shutterstock
Everyone in marketing has heard about The Long and the Short of It (TLATSOI) and its authors Peter Field and Les…
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Internal linking for ecommerce: The ultimate guide
Internal linking is a crucial aspect of any website, but it is especially important for ecommerce websites.
Internal linking helps…
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UFC ANNOUNCES GLOBAL MARKETING PARTNERSHIP WITH LOGAN PAUL AND KSI FOR THEIR PRIME BEVERAGE BRAND
UFC, the world’s premier mixed martial arts organization, and PRIME, the sports drink brand founded by Logan Paul and KSI, today…
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Lidl to phase out sugar and fatty food marketing to children in supermarkets
Supermarket chain Lidl looks to expand its product range in order to promote a more “mindful and sustainable way of living”.
“How we…
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India Ed Tech: Three steps India’s ed-tech companies can take to address questions on marketing and
SynopsisMarketing and advertising of education, and ed-tech companies in particular, has for long been built on the flimsy foundation of…
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Why is kindling controversy through deceptive marketing tactics the new rage for brands?
Recently, a viral video showed Ranbir Kapoor throwing a fan’s phone, which later turned out to be a part of OPPO’s campaign.Over the…
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‘Want to learn my method?’
The memory of 2017’s fraudulent Fyre Festival may have been swept under the rug by the slew of public scams that followed, from Elizabeth…
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Sony starts hinting at Uncharted 5 sequel in new PS5 ad campaign
Maybe it’s a new IP but why would Sony make something that looks like Uncharted when it already has Uncharted? pic:…
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How Personalisation 2.0 will impact consumer behavior in 2023, ET BrandEquity
Customer expectations are constantly rising, and as a result, personalization has!-->…
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Ad firm building problem gamblers register faces uncertain future
“In parallel we will be exploring all options for bringing about a long-term sale of the business as a going concern and/or a…
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